5 min read
Why I still sell a $249 hour
Everyone wants the shiny thing first: the rebrand, the launch video, the big room. Fair. Shiny is fun. But half the time the shiny thing is solving the wrong problem, and nobody noticed because nobody paused long enough to ask.
That is why the discovery session exists. Not as a gate, not as a funnel trick. As one hour where we say the quiet part out loud: what you are actually trying to change, what you are scared will happen if you do not, and what good would look like in boring practical terms.
If we never work together again, you still walk away with a cleaner head. If we do, we are not starting from a vibe and a Canva link. That is worth two hundred bucks and an hour of your calendar.